Every year Cornish restaurants struggle through the quiet autumn months suffering low levels of trade making it difficult to afford to keep trained staff until the busy Christmas period. With the introduction of Autumnfest those issues will be a thing of the past.
Autumnfest is an annual restaurant based event which will run from mid October to mid November. Restaurants in Newquay are invited to take part and participating restaurants will offer a two or three course menu for £10 during the Autumnfest period. This fantastic value offer will be supported by an intense marketing campaign.
Local Newquay residents and visitors will be enticed into the usually quiet restaurants enhancing not only the restaurant’s financial figures but their reputation as well.
Autumnfest offers much more for restaurants than just a temporary increase in customers. Many of the people coming into the restaurants will be locals using Autumnfest to sample places that they haven’t previously tried. Being impressed with what they see they will become yearlong loyal customers.
Although the profit margins on a £10 menu may seem tight, remember that additional profits will be made on drinks and extra side orders etc.
Taking part in Autumnfest is really simple for restaurants. Each restaurant produces a two or three course menu of their choice. The Autumnfest team then provide all of the supporting marketing to ensure the event is a success. We appreciate that the summer months are extremely busy for restaurants and its hard to find the time to think about the following week let alone a few months in the future, so we will take all of the hassle out of planning ahead for the autumn months.
Each restaurant taking part in Autumnfest will benefit from:
- A half page placement of their menu in a printed publication that will be delivered to every address in a ten mile radius of Newquay
- A dedicated page on our website with links to the restaurant’s own website
- PR across a variety of local media
- Social media
- In-restaurant promotional material
- Featured in a leaflet distributed in the Cornish Guardian in Newquay
It costs each restaurant £480 to take part in Autumnfest, which is great value when you consider how much it would cost individual restaurants to achieve all of the above on their own. A quarter page ad in the Cornish Guardian costs about £400 on its own!
Special offer for the first few
As a thank you for your vote of confidence we are offering the first ten restaurants to sign up a half price fee, so just £240. We expect these places to be snapped up quickly so make sure you get in touch with us as soon as you can if you are interested.