The banner project encompasses two of the Newquay BID key priorities, firstly to create a welcoming town centre, in order to enhance the town, reflecting the vibrancy the resort. Secondly, to promote Destination Newquay, marketing the resort and encouraging online activity across the Love Newquay social media pages.
In accordance with the BID’s business plan, creating a welcoming town centre priority aims to enhance the visual appearance of Newquay through physical improvements such as banners, bunting, promotional signage and planting, making Newquay an even more attractive place to live, work and visit.
Newquay BID also works to market and promote Destination Newquay to encourage footfall to the town, and then works to ensure a positive and attractive town awaits those visiting, both residents and tourists alike.
The banners feature #lovenewquay to encourage visitors to share images on social media, to support BID marketing activity to raise online awareness to show Newquay as a vibrant destination for all. The Love Newquay campaign already supports marketing the town by sharing images, running competitions, interacting with followers and raising awareness of what Newquay has to offer. With 20,000 followers across Facebook, Twitter and Instagram, Love Newquay is continuing to support online engagement with both visitors and residents.
Although there was a delay on the installation due to external factors, the banners will remain in place until later this year and be re-installed prior to Easter 2017. The banners feature a durable bracket system, designed to prolong their lifespan.