A Bookstore retailer has been crowned as winner of the first Best Dressed Shop Window Christmas competition held in Newquay.

The bookshop, situated on East Street, won the competition, which was promoted by Newquay BID to help get the area into the Christmas spirit.

The first prize – £700 of advertising in the Newquay Voice – was presented to Caroline Rhodda and her Team for their efforts in creating Santa’s factory in the North Pole. Shop window displays were judged on overall impression/visual impact, creativity, artistic merit, inventive use of materials and effort.

Second Prize went to Northshore Girls on Fore Street for their snowboarding inspired window and third prize went to Smile Surfshop on Fore Street who cleverly used products to create a festive scene.

Caroline Rhodda, The Bookshop said: “I am delighted to have won this year’s competition will be using the prize money to promote our store locally. Our idea for the window came from the 1980’s movie, The Santa Claus. We have thoroughly enjoyed dressing it using props and items from our Christmas range”. 

Eve Wooldridge, Newquay BID said: “We invited local businesses to take part in the competition to help bring a festive atmosphere to the area. I was really impressed with the time and effort that the traders have made to decorate their shop windows, and I’d like to thank everyone who took part in the competition.”

The competition was judged by Councillor Geoff Brown, Gill Moore, and Newquay for Excellence Training and Drew Preston, from the Newquay Voice.