Plans are underway from The Newquay Business Improvement District to launch a three month pilot of the “Business to Business” marketing initiative this April. The initial plans for the scheme are to enable Professional Services to promote offers to all BID businesses.
The main aim of the scheme is to encourage business owners to keep money earned in Newquay spent in Newquay. The BID wants businesses to utilise the services that are available to them right here in Newquay, instead of outsourcing.
While the Pilot is being run the offers will initially be promoted to BID members over the Newquay BID website and Newquay BID Facebook page. There will be business contact details for each offer to make the Scheme as easily usable as possible.
Newquay for Excellence Training’s director Gill Moore anticipates that the scheme “will really benefit us as a business, it is important that service businesses, such as Newquay for Excellence are able to directly promote their range of services to fellow businesses in the Newquay area. I hope that this Business to Business scheme will add further to the work that the BID is doing to boost the local economy.’
Sarah Hart, Accountant at Peter Crane & Co. Ltd, Chartered Accountants & Registered Auditors further supports this feeling, exclaiming that “The Business to Business scheme is an excellent opportunity for us to promote our services to other businesses in Newquay. As an accountancy firm in Newquay we are on the door step of so many businesses in the BID area and the scheme is a perfect way for us to be able to reach them.”
Newquay BiD hopes that businesses will embrace the Business to Business model, and recognise the benefits that it will create for them. For example, businesses will be able to promote offers that will reach up to 455 contacts all in the local area with no advertising costs.
If you would like to receive more information about the Scheme, or are from a Professional Service in the BID area and would like to submit an offer, please email firstname.lastname@example.org.