Led by the Newquay Business Improvement District (BID), this flagship project has developed a town-wide network of 50 new signposts which will enhance the tourist and resident experience of Newquay, promote further retail interest, drive footfall and increase the ease of exploration of the town.
Local company, 20/20 projects, was appointed to deliver this project and its initial research study discovered that a number of visitors have struggled to navigate around the town by both foot and vehicle. What this project does is let visitors know when they arrive into Newquay either by car, rail or foot; where they are, what area they can explore next and where the nearest beach is. The distances are calculated by walking times as research shows this is how people gauge where they will visit once at a destination.
In addition to this, many people visiting the town were unaware of the distance or route from the high street to prime locations such as Trenance Gardens and the Pentire Headland, both hugely iconic places in Newquay. The BID has also taken the decision to take the project to the next level by adding individual business listings to every piece of signage in the key town centre streets. It is hoped this will further support the retail offering of the town centre and encourage visitors and residents to explore it.
Eve Wooldridge, BID Manager says: “With summer just around the corner, we want to ensure that the abundance of visitors we accommodate are able to experience everything that Newquay has to offer. It is such a fantastic town with huge potential and it would be a great shame for visitors to miss out because of poor signage.”
Eve continues: “The new signs themselves are attractive and eye catching. It was important to make sure that they were visually prominent whilst keeping in line with the cool, coastal BID brand that we’ve created.”
The BID also wanted the new signs to tell newcomers a bit about Newquay, its history, culture and people. During a series of pre-decision consultations held in 2014, local residents and businesses were encouraged to share their stories, memories and experiences of Newquay. The new signs will therefore showcase some of these nostalgic and interesting nuggets.