photo 2Newquay Business Improvement District has been working hard to promote Newquay through First Great Western’s (FGW) on-board magazine “Escape”. The magazine is available across the network on trains and in stations across South Wales, the West Country, the Cotswolds, London and large parts of Southern England.

The Newquay BID team saw a unique opportunity to help boost higher foot fall to Newquay over the coming summer months by highlighting all it has to offer.

The eye catching advert with the tag line: “Love being active? Love Getting away from it all? #LoveNewquay” was implemented with the aim of encouraging visitors and potential visitors to come and enjoy Newquay for all that his has to offer.

In addition to the full page advert Newquay is also able to boast a complimentary “competition slot” in the magazine. Promoting Newquay into the post summer shoulder season, readers of the magazine have been given the chance to win a two night stay for two at the Fistral Beach Hotel and Spa in Newquay including a cocktail making master class in the hotel’s Bay Bar and dinner at the Fistral Surf Co Diner over looking Great Western beach.

Alice Beard, Marketing and Events Co-ordinator: “Newquay has something to offer visitors whether they’re searching for a relaxing spa weekend by the coast or an adrenaline fuelled weekend of coasteering and this is the message that we are trying to portray either to visitors on their way to Cornwall or commuters in London wondering where to take that last minute long weekend. The magazine has a distribution of 75,000 and First Great Western has a total of 1,500,000 people using FGW trains each week so it seemed like an opportunity that needed to be utilised.”

The magazine will be distributed until October 21st so will also promote Newquay into the beginning of the shoulder seasons.

If you would like to know more about Newquay’s Business Improvement District and how you can become involved then please contact Alice Beard on alice.beard@newquaybid.co.uk or call the BID office on 01637 498599.