Covering all aspects of Facebook and Twitter from beginner level to running advertising campaigns, the sessions are being put on by Newquay’s Business Improvement District, in conjunction with Piece of Cake Communications.
The training, which is subsidised for levy payers by the BID, was first put on last year to help businesses in the town get to grips with using social media as an effective marketing tool.
Suzie Smith, from Piece of Cake, said: “Newquay’s business community really embraced the concept of using social media to promote themselves and asked if we could run them again so they could build on what we’d previously taught them.
“We are also running the beginner sessions again as they were hugely popular.”
Each place on the course costs £15 however BID members will only be asked to pay £7.50, with the BID will subsidising the remaining £7.50.
BID members have the choice of four courses; there will be a novice/beginners course as well as an intermediate/improver course for both Facebook and Twitter. Non levy payers are also welcome, but will have to pay the full £15.
Novices will learn why social media is important, how to set up an account and/or page and how to start following businesses and people. Intermediates/Improvers will learn how to make their social media accounts work harder for your business and increase your likes and followers.
Suzie added: “Using social media for your business isn’t nearly as complicated or scary as it may seem. Once you get going, it really can help you promote your business and build relationships with your customers.
“What’s more, people are more and more expecting you to be on social media to find out about you and ask you questions; and if you’re not there, they will move on to a competitor who is. Social media has really helped us to build our business and we are looking forward to showing you how it could do the same for yours!”
Eve Wooldridge, manager of Newquay BID, said: “Social media is currently the fastest growing digital medium and it makes complete sense for businesses in Newquay to make the most of the extensive opportunities that are available to them. Social media is generally free but if businesses do choose to invest money in to their social media platforms even then the costs involved are miniscule compared to alternative forms of marketing.
“It is also a great way for businesses to drive traffic to their website. Consumers rely on social media sites such as Facebook or Twitter for reviews before buying a product or service. If you know how to manage your social media accounts correctly and effectively then the opportunities to manage your reputation are immense.”
There will be eight possible courses for BID members to choose from over four separate dates in May, starting the 12th, at the Carnmarth Hotel, which has offered its training space free of charge.
There will be courses in the afternoon and evening to suit different working hours and commitments.
Each course will be taught in a bite size two hour session, please to bring along your laptop or tablet.
For more information about the courses, times or dates, then please contact the Newquay BID on 01637 498599 or email Alice on firstname.lastname@example.org.
Social Media training schedule
|Beginner Facebook||12th May||2.30pm-4.30pm & 6-8pm|
|Beginner Twitter||13th May||2.30pm-4.30pm & 6-8pm|
|Intermediate Facebook||19th May||2.30pm-4.30pm & 6-8pm|
|Intermediate Twitter||20th May||2.30pm-4.30pm & 6-8pm|