Newquay BID’s town centre footfall counter indicates that the town attracted thousands of extra visitors during July and August, in line with positive trends confirmed by Cornwall’s tourism chiefs. According to the BID, figures for July and August were up by approx 2% on last year, meaning that an extra 21,000 people visited the town during the crucial school holiday period when it really counted.
The footfall counter was installed in July 2012 on Bank Street, so that the BID could monitor the traffic through the high street and gain vital insights into visitor numbers across the town. The counter has now been in place for a whole year, meaning the BID has a benchmark against which to compare. This valuable data allows the BID to see the true value of their events and plan strategies to drive footfall in months when visitor numbers are low.
According to the county’s tourism bosses, 2013 brought Cornwall ‘the best August in five years’. During the six-week school break, Newquay was bathed in summer sunshine and enjoyed high temperatures, which made a big difference to the success of outdoor events and attractions that rely on the weather.
BID Manager Eve Wooldridge said: “We are really encouraged by the positive figures revealed by the footfall counter. Whilst there are many mitigating factors that affect visitor numbers, it is certain that the nice weather helped bring thousands of people to Newquay this summer. Obviously times are still challenging for many businesses, but the increased footfall provides a welcome boost to trade and tourism in the resort.
“The footfall counter is a really useful tool for us, as it gives us insight into visitor numbers and allows us to monitor trends. For example, we noticed that in 2013 the Monday after Boardmasters was much busier than last year. Visitors stayed in the town for an extra day, which is something that we will be encouraging businesses to capitalise on next year.”