Marketing Campaign

Marketing Campaign

 

2014 escape advertRegional Advertising Campaign

During the month of August 2012 there was a poster marketing campaign at Newquay Airport, hoping to encourage visitors heading to other Cornish destinations to opt for a day trip to Newquay.

Throughout Spring and Summer 2014 the BID also created a marketing campaign utilizing First Great Western’s on board Escape Magazine encouraging new visitors to Newquay

Regional Radio Campaign

County-wide radio campaign throughout the eight weeks of Summer during the peak listening times, aimed at attracting residents and visitors on day trips to Newquay.

Through out 2014 there has also been several live broadcasts from Pirate FM to help promote different events and encourage foot fall into the town centre from residents and visitors during the Summer months.

Western Grey Hound Advertising Campaign

2013 saw Newquay BID put advertising hoardings on local Western Greyhound buses to encourage people to visit Newquay for day trips.

7895---Newquay-BID-short-breaks-12-sheet-AW-low-res2 london underground poster.pngLondon Underground Campaign

Six week  campaign across 20 sites on the London Underground promoting the surfing lifestyle and www.visitnewquay,org to commuters, tourists and tube riders in London in time for fantastic exposure during the London 2012 Olympics.

There was also a second campaign for 2013! This campaign allowed users of the London underground to scan a QR code on the poster with their phones that took them to a list of offers on the Newquay BID website from accommodation providers in Newquay!

 

Social Media

We currently run eight different social media accounts. We run both Twitter and Facebook accounts for

  • Newquay BID- this page enables us to engage with BID members and use the Social Media as another way in which to inform BID members of the work that BID is doing.
  • Seven Magazine-our social media for Seven Magazine is used as a way of letting residents of Newquay and visitors of fun events happening within Newquay and also as a way of marketing Seven Magazine itself.
  • Newquay Loyalty Card- the Facebook and Twitter pages for the Newquay Loyalty Card are used to promote our different offers to residents to Newquay and neighbouring areas within Newquay. We are also currently running a series of competitions across Facebook to increase the number of in an aim to increase the usage of the Loyalty card.
  • Love Newquay- Love Newquay is a Social Media campaign aimed at attracting young people aged 18-35 to Newquay to enjoy the diverse attractions on offer from outdoor pursuits to partying in some of the regions’ best bars and clubs .

Follow us on Twitter and Facebook

 


1 Pound Parking Initiative£1 evening parking poster

Newquay BID is part of the process for the consultation of parking charges with Cornwall Council. During December to March the BID has also promoted the £1 parking scheme that was put in place for some Town Centre car parks.

Starting in 2014 the Council also dropped the prices of many car parks in Newquay to only £ in the evenings during the Summer months. The bed then used this to start a marketing campaign to encourage visitors and residents to come and enjoy Newquay’s restaurants attractions such as the cinema during the evening.

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