The BID team put the contract out to tender in late February and, after competing with several other regionally based companies, Excess Energy won the tender as a result of its in-depth research, creative ideas, and detailed delivery mechanics across a number of platforms, alongside its passion and value for money approach. The agency will be supporting the BID in the delivery of the ‘Destination Newquay’ priority strand of the business plan, which has stepped up a level following the successful first five year term.
The team will be driving Newquay’s digital strategy forward, creating relevant content using all digital media platforms, which will be accessible to BID members for them to use in their own social marketing. Excess Energy Communications will also be continuing its PR and media relations work, driving target media to the lifestyle destination on press trips. An emphasis on national and international media coverage will be paramount and the team will also be driving new relationships with other tourism bodies.
Eve Wooldridge, Newquay BID Manager, said: “We are delighted to be continuing our work with the team at Excess Energy Communications. Over the last five years the agency has become an extension of the BID team and has gone above and beyond to deliver the BID’s brand and communications objectives. Excess Energy Communications will be working on new project areas this time round and has an excellent vision. Backed up by a detailed strategy, showing how we can collectively take Newquay to the next level, we are looking forward to increasing visitor numbers and supporting local businesses. We are very excited to get started and implement all of our great ideas and concepts.”
In the last five years Excess Energy Communications has worked closely with the BID team and Newquay businesses to host press trips, create exciting content, challenge perceptions and promote Newquay events. The Excess Energy team has a wealth of experience in public relations and strategic communications delivery throughout the county and nationwide. The majority of the team members live in or near Newquay so they have a very hands on knowledge of the destination, its current happenings and its many hidden gems.
Karen Hoyle, Newquay BID Director says “We wanted to make sure that the BID upped its game for the second term and we recognise that technology and media has moved on so quickly since the start of the Newquay BID in 2011. The tender brief was very thorough and in a tight and interesting process involving many agencies, Excess Energy stepped up to this and came closest to our vision. We are pleased to recommission them and the board of directors are looking forward to working with them again and seeing the results of the new exciting campaigns that are very results driven to benefit Newquay.”