The competition, created by Newquay Business Improvement District (BID), involves children (accompanied by an adult of course) following the trail to help Santa find naughty Elves who have hidden in businesses throughout the town. Clue sheets will be made available from the Esplanade Hotel and the Tourist Information Centre from Friday 28th November and participants must use the clues to locate each business with a hidden Elf (there will be 10 in total).
The business will give each child a stamp on their clue sheet once they’ve been into the shop. Once the clue sheet has been completed it can be handed into either the Esplanade Hotel or Tourist Information Centre where the keen Elf seekers can claim a small Christmassy treat!
This lovely competition has been developed by Newquay (BID) as a means of generating an enthusiastic Christmas spirit within the town this year. Local businesses are also keen to take part in the festive frolics and we will see the return of the Winter Window Competition this year, whereby local retailers will be creating Christmassy displays in their shop windows.
The competition forms part of the BID’s ongoing work with Newquay Town Council and other partners to form the overall Festive Festival which includes the Lantern Parade and Reindeer visit on Friday November 28th, the Music & Ale Festival from Friday November 28th until Sunday November 30th and the Santa’s Sleigh Competition which is open until Sunday November 23rd.
Kate Cortez, Newquay BID manager says about the Hidden Elf Trail competition, “This is the first time we’ve ever run an elf competition of this kind and we are really excited about it. We have done previous trail competitions in the past and the kids love it! Christmas is such a special time for children and we want to pave memories for them that they will carry through their lives. It’s also great fun for parents, businesses and local residents and we’ll be developing a wonderful Christmas atmosphere throughout the whole town for 2014.”
The trail does not have to be completed all in one day and budding elf hunters have until Sunday 21st December to take part. After this date a winner will be announced so they and their family can prepare to take to the ice!
For more information about Newquay’s Christmas programme, people can pick up a copy of the Festive Events Guide which lists details of all local events up until New Year’s Eve. Created by the BID for the fourth year running, 10,000 copies of the guide have been distributed. Copies can be collected from the Tourist Information Centre or downloaded from www.newquaybid.co.uk.