With Newquay Business Improvement District’s (BID) reballot fast approaching, local businesses have been reflecting on all the successes that it has achieved and the milestones that have been reached over the five years it has been in place. The BID team is keen to continue its fantastic work if the BID gains a successful ‘Yes’ vote in the coming ballot, so is urging members to read the bushiness plan, consider the options and vote for a solid ‘Yes’.
Some of the great work that Newquay BID has done to increase footfall throughout the town and improve the business landscape is due to the delivery of a plethora of events such as the much lauded Music and Ale Festival, the Newquay Summer Festival and the recent Zombie Crawl. This particular event, which was arranged in line with Halloween, saw an estimated 900 people come to watch Titan the Robot and participate in workshops within businesses throughout the town.
Newquay BID has also been the driving force behind the development of a compelling short film that is now being used and shared digitally for free by businesses for their own marketing. This film has generated over 26,000 views since it was released just a few weeks ago and continues to generate traction and positive feedback.
Managing Director of the Hotel Bristol, Stuart Young says, “The BID has a crucial lobbying role for Newquay BID members especially now that council services have seen cuts. It’s so important that somebody is looking out for businesses and ensuring that we are getting the same as other towns in Cornwall. The new plan details that the BID is going to address the overall appearance of Newquay and this is something that’s really important for me and my business.”
The recent, BID-organised Newquay Business Week was also heralded as a great success delivering over 19 workshops in various locations across the town with over 450 attendees. This was the first time that anything of this nature had been implemented in or for Newquay and was a fantastic initiative to highlight all of the great things that people are doing in the resort and to bring national experts to deliver inspiring workshops and presentations for Newquay businesses.
Newquay Town Councillor, Andy Hannan says, “As a member of Newquay Town Council I wholly recognise the value that the BID has added to the town and the work that they do. We have formed a really good partnership and have worked together to deliver projects that the Council would have found difficult to do alone. It would be a shame to lose this as it would make it more difficult for Newquay Town Council to organise and fund these events. Their marketing activity has vastly improved the number of quality visitors to our Town and helped towards the shift to a more family orientated type of holiday maker. We want to continue to grow Newquay and compete with other Cornish towns and this is the best way we can do this.”
The latest edition of the BID-created Seven magazine is out this week and 10,000 copies will be distributed to cafés, bars, restaurants, hotels and attractions within a 10 mile radius of Newquay. This is another tool used by the BID to promote all the amazing offerings throughout the town and will cease to exist should the BID not be voted back in for a second term.
General Manager of the Great Western Hotel, Ed May says, “I have been involved with Newquay BID since the beginning and although I am no longer a board member I am fully supportive of the BID and what it does. Bookings this year have been great, we have hosted press trips with the BID and have had some really good coverage in regional papers, all which have lifted the perceptions of Newquay. Seven magazine is a great tool for us to showcase Newquay to our guests and we have more recently taken advantage of the new film for Newquay to attract new customers. We keep in touch with the BID via their digital media places and are impressed by the projects that just keep coming”
Newquay’s Festive Festival is taking place shortly and will bring an estimated 9,000 people into the town centre across the weekend of the Music & Ale Festival and the Christmas lights switch-on. The BID is hoping to exceed last year’s footfall numbers this year and get record number figures into the town’s businesses during this period.
Should the BID serve a second term, it is predicted to generate over £750,000 over 5 years (2016-2021). This money will be invested directly back into Newquay to support the four key priority areas which are building on the ‘Destination Newquay’ brand, developing its key event programme and creating entirely new events, improving the aesthetics of the town and most importantly, supporting local businesses.
Director of Oltco, John Pearce says, “We have been a part of the BID for a few years now and recognise its importance to Newquay even though we are a professional service sector and do not directly benefit from the marketing and the events aimed at tourism. However we are based in Newquay because we love the town! We live here, socialise here and our children are growing up here. The investment put into the BID is only going to add value to the town, our home.
John continues, “Newquay has the potential to be one of the greatest places to live in the country, maybe the world. With our surfing culture and a town centre surrounded by incredible beaches and an infrastructure that includes its very own airport the opportunities are endless for our town. It needs someone to scream and shout for it to reach its full potential. As a business owner if we can help with a small investment, it’s a no brainer! I believe without the BID we will lose out ultimately.”
For more information on the ongoing work that Newquay BID has done during its existence, please see the website at: http://www.newquaybid.co.uk/. The 2015 Festive Festival guide, an eight page guide to what’s on in Newquay at Christmas, can be collected at the Tourist Information Centre on Marcus Hill or make sure you keep your free copy available in today’s Newquay Voice. Alternatively, you can email the BID at firstname.lastname@example.org to receive a digital version of this guide.