Newquay BID is beginning Phase One of an exciting street signage project to help visitors and residents navigate their way around the iconic coastal town and ensure they stop off at all of its key attractions, whilst supporting local businesses.
The ambitious way-finding project has evolved from an original street environment proposal to put business information signage at the entrance of key trading sites around Newquay to help drive footfall to key areas. The BID has significantly widened the scope of this proposal to include a town-wide network of creatively designed signposts that appeals to visitors, residents and businesses alike.
The BID identified that Newquay’s geography means that key attractions are often quite far apart, making it difficult for visitors to navigate their way around, especially via the one way traffic system. The aim of the project is to ensure that people get to see all areas of the town and discover the hidden gems that make Newquay so unique.
Spearheaded by the BID, the funding for the project has come from the business community, but the Town Council has agreed in principle to subsidise 50% of the costs, which will help deliver the project across a wider geographical area. The signs will primarily be erected within the BID area and strategically concentrated around parts of Newquay that have high commercial footfall. This will ensure that people who are already in the town
are aware of other nearby attractions, such as Fistral Beach, the Harbour, Pentire Headland, Trenance Gardens and the Barrowfields.
The project is due to be carried out by 20/20, a Falmouth-based design company who won the contract through a competitive tender process and have proven experience of delivering creative signage solutions. The designs will reflect the style of Newquay’s contemporary cool coastal branding and communicate the town’s unique visitor proposition. The BID is also keen to involve local school children and community groups to help develop elements of the creative concepts.
Newquay BID is encouraging local residents and business owners to have their say in the execution of the project. A consultative process will be undertaken with a small working group consisting of residents, regeneration forums and the local chamber. This group will feed their views back to the BID to help shape this important project and progress will be recorded via www.newquaybid.co.uk so that people can see what is going on.
BID Manager Eve Wooldridge says: “This will be the largest and most significant project that the BID will undertake in its first five year term. This signage project is aimed at benefitting as many businesses and areas of Newquay as possible. It will help visitors to move easily around the town, ensuring all key areas and attractions are properly highlighted. Through our vision, the project has changed scope significantly and the BID has worked hard to secure more funding to help make this a real success.
“The sporadic layout of our town with its seven beaches presents an interesting challenge, with areas such as Fistral Beach and the Barrowfields located away from the main town centre. We are keen to ensure that these key areas are not overlooked by visitors. The BID is extremely pleased to have 20/20 on board as we’re sure that they will use their creativity and experience to give visitors a real flavour of Newquay’s identity and showcase as many of our iconic attractions as possible through these signs.”
“We are thrilled to be working with Newquay BID on another exciting wayfinding project in Cornwall, and are looking forward to helping overcome the challenges that have been identified in the town. With the input of local residents and businesses through the working group, we will create a masterplan and a clear visual identity around the Newquay brand to help residents and tourists alike discover the town’s hidden gems. We will work hard to create a scheme that engages and inspires the whole community.”Jaimie Sibert, Managing Director of 20/20 says:
20/20 will be delivering Phase One of the project including the initial conceptual design and strategy in October 2013. Subject to the full funding agreement from the Town Council, the two organisations will then take joint lead on the delivery. The installation of the project will be undertaken in May/June 2014, subject to approval of planning and funding concerns.