Numerous Newquay businesses have contributed to the creation of a beautiful, new short digital film that can now be used to promote the town globally. Commissioned, co-ordinated and managed by the Newquay Business Improvement District (BID), the upbeat, three minute long video highlights the plethora of relaxing, exploration, invigorating and thrill-seeking activities on offer in Newquay as well as featuring some of the fantastic local cuisine that entrepreneurs are creating in the Cornish resort. Since the launch of the film it has already reached thousands of people via social media and the number continues to grow daily.
As part of Newquay BID’s ongoing marketing and communications delivery strand, the film has cost a total of £5,000 to produce which equates to £11.36 per BID member and can now be used as a marketing tool that local businesses can push out across their digital platforms. Created by Cornwall-based Dogbite Creative Production Studio, content for the piece was led by a steering group made up of BID business members and the BID team has ensured that the final film encompasses a wide variety of businesses, including fun activity providers such as Newquay Zoo, the Blue Reef Aquarium, Pirates Quest and Heron Tennis Centre, as well as local eateries and of course, lots of news of Newquay’s staggering setting and scenery.
Eve Wooldridge, BID Manager said: “We are so pleased with the response that the film has had from social media. So far the film has reached almost 50,000 people over the BID and Love Newquay Facebook pages, and has been viewed by almost 2,000 people on YouTube. Businesses are starting to share the video via their social media accounts and websites and we hope more businesses will follow suit and use the film to help attract their target audiences whilst utilising the four hash tags, #ESCAPE #EXPLORE #PLAN and #DREAM.”
Mark Williams, Director for WTW Cinemas said: ‘WTW Cinemas are delighted to be able to showcase this film showing just some of what Newquay has to offer. The film reflects the stunning scenery and coastline, as well as the great mix of indoor and outdoor activities the town and the surrounding area has to offer.’
Lisa Lloyd, Marketing Manager for Newquay View Resort: “Watching this film makes me feel proud to live and work in Newquay. Here at the resort we have put some budget behind a promoted post to help it engage with some of our key target, sporting, cool, potential audiences who might be interested in cold water surfing and adventure here in Newquay. The film is a great tool for any accommodation provider to promote Newquay to their chosen audience.”
If any Newquay businesses are unsure how to use the film to promote themselves and the town via social media or through their website, they should come along to the marketing sessions that are going to be held throughout Newquay Business Week. For more information on the sessions or any other events during the week itself, please see the website here: https://www.newquaybid.co.uk/event/newquay-business-week/. Here you will also find more information on the ongoing work that Newquay BID has done during its existence.