As Newquay Business Improvement District (BID) approaches the end of its second term, some of the town’s businesses are demonstrating support of their BID and their desire to see it continue into a third term. Formed in 2011, Newquay BID is a not-for-profit organisation that delivers projects and services in the town to make Newquay safer, more vibrant, more welcoming and to improve and support the vibrant business community.
Currently approaching the end of its second term which is due to cease on 31st March 2021, the BID hopes to be reinstated for a further five years subject to a new business plan being published and a ballot held in December 2020.
Some of those businesses who are fully backing their BID in its renewal efforts include Claire Heron-Maxwell, co-owner of Sprout Health Food, Neil Hallam of Crane & Johnston accountancy firm and Dave Folland, Operations Manager at Newquay Zoo.
Claire Heron-Maxwell of Sprout Health Foods said, “We have no reservations in backing Newquay BID for another term. The BID team work incredibly hard to raise Newquay’s profile, in local, regional and national press, bringing focus to the many diverse businesses that are doing really innovative and creative things here. We are aware that the BID is working towards extending the ‘busy season’ to generate as much business as possible for our town which is of benefit to all of us. We have seen the positive effects of the BID’s work first-hand and think it would be a great shame to lose this critical business support at a time when we all need it the most.”
Neil Hallam of Crane & Johnston said, “The BID does a great job of driving footfall through organising and carrying out events; being a lobbying voice for businesses and much more. If the BID does not get voted back in, we will not get this business support investment from elsewhere. Almost ten years ago, when the BID was voted in, there was no overarching image for Newquay. The BID has done a fantastic job of completely turning that around, creating and implementing a revolution of the brand, ensuring the resort’s appeal was reinstated and that the town and its marketing were all put back on track.”
If businesses choose to vote ‘No’, the town will lose a major resource in the form of the BID and most of what it delivers will cease to exist. For example, the BID events for the resort will no longer run. There will no longer be a body to proactively arrange press trips, which generate positive and perception changing coverage nationwide. The BID-produced and distributed publication, ‘Seven’ magazine which is currently a great platform for promoting local businesses, their offerings and services will also no longer be in circulation.
Other substantial losses that will be incurred include the erection of bunting and banners across the town, as well as a decrease in hanging baskets, all of which dramatically improve the aesthetic of the town. In addition to this, there will be no significant investment into marketing strategy, no direct B2B marketing strategy or income from Cornwall Council via levy due in premises within the BID area. There will also be a loss of investment and match funding opportunities and a limited lobbying voice for the businesses in the town.
Dave Folland, Operations Manager at Newquay Zoo said, “Since the BID’s inception almost ten years ago, the team has continually created and implemented strategic projects and tools contributing to the revitalisation of the town’s profile. Although we are based out of the town centre, we have benefited from press trips organised through Newquay BID and other useful promotion. With the BID’s support, Newquay businesses are now seeing how the resort is reaching its potential as an attractive place to live, work and do business. We need this critical support now more than ever.”
Over its lifespan of ten years, several new and exciting independent businesses have been set-up, both in the high street and throughout the town as key chefs, entrepreneurs and investors from across the country, and abroad, have begun to see Newquay as a unique lifestyle destination. Blue chip chains have invested in key sites in the town and a host of housing developments are now underway as major hotels and hospitality establishments undergo refurbishments and re-development to keep in step with the evolution and the high standards that are being set by key businesses and the Newquay brand.
Surveys were sent out to more than 400 Newquay businesses who currently pay a levy to benefit from BID’s events and services that seek to make the town safer, more vibrant, more welcoming and more supportive. There’s been plenty of positive feedback so far, with the final deadline for responses coming up at the end of the month in preparation for the formation of fresh aims, objectives and projects for a third five-year term which would begin on April 1, 2021, subject to a successful ballot.
Following a consultation period with member businesses and the collation of critical business feedback, a business plan will be developed outlining the key aims and objectives that the BID will lead on for the upcoming five-year term. A subsequent ballot will be held where each business will have the opportunity to vote ‘yes’ or ‘no’ to the renewal of the BID.
For more information on Newquay BID, its achievements, initiatives and projects to date, please visit: www.newquaybid.co.uk. It is not too late for Newquay businesses to complete the survey. It will be available online until the end of September at: https://www.smartsurvey.co.uk/s/NewquayBID/. If businesses require this survey in an alternative format, please email email@example.com