NEWQUAY BUSINESSES RESPOND TO NEWQUAY BID’S BUSINESS PLAN
Currently approaching the end of its second five-year term which is due to cease on 31st March 2021, Newquay Business Improvement District (BID) hopes to be reinstated for a further five-year period. BID-member businesses have now received their ballot papers and the BID’s business plan, which went live at the end of October. Now some of the town’s businesses are responding to the proposals.
On November 9th, the ballot papers were issued to all BID levy paying members via post. Businesses have until Thursday December 10th at 5pm to cast their simple ‘yes’ or ‘no’ votes. The announcement over the future of Newquay BID will then be made the following morning on Friday December 11th 2020.
The not-for-profit organisation has served the town for almost a decade delivering projects and services to make Newquay safer, more vibrant, more welcoming and to improve and support the vibrant business community. Just some of the businesses supporting the BID’s proposed future plan include, Miller Countrywide Estate and Letting Agents Newquay, Newquay Activity Centre and the Headland Hotel.
Rob Barber, director of Newquay Activity Centre said, “We have been involved with Newquay BID for many years and we wouldn’t want it any other way. We believe the BID makes Newquay a better place to live, work and visit year-round and offers great opportunities and benefits for its members. We have digested the information in the BID’s business plan for the next term and we are really excited by the plans which align with our hopes for the future of Newquay.”
The Headland Hotel director, Veryan Palmer said, “We are supportive of the plans and initiatives that Newquay BID has proposed for a 2021 – 2026 term, all of which will help our economy bounce back after the pandemic. We believe there is so much potential for Newquay, and the BID has already proven that it is a great mechanism to bring businesses and communities together to continually improve and promote our town. Newquay is an amazing destination to visit, live, work and do business and together with Newquay BID, we can really maximise its potential.”
Steve Trudgeon the Regional Manager for Miller Countrywide (covering Newquay) said, “We are very supportive of Newquay BID. We fully recognise the work it has done for the town over the years and naturally want to help ensure they can continue with this increasingly valuable activity. As our name suggests, we are a nation-wide organisation and as a business we totally see the benefits that BIDs have on us and the locations in which we are based. The whole company has seen the paybacks that Business Improvement Districts bring. Whether that is through improving the aesthetics of their destinations through development and regeneration projects, supporting the business community through additional PR and marketing or generally enhancing experiences for residents and visitors through projects and events, it is all great stuff!”
Carla Jones, Newquay Business Improvement District (BID) Manager, said, “We have been liaising with businesses across the town since releasing our business plan and the sentiment is positive. It is great to hear that businesses are in agreement with our plans for Newquay’s future and appreciate the benefits that another term of BID will bring. The plan was created in collaboration with proactive local businesses, based on feedback and ideas provided and centres around continuation and future expansion of four main themes; marketing, events, cleaner, greener and safer and finally, business support and representation. We would like to thank everyone that assisted in the consultation process. For anyone who hasn’t yet read the business plan, it can be accessed via the Newquay BID website and as ever, we welcome any feedback on any of the details. We encourage businesses to get in touch with us directly to discuss by emailing firstname.lastname@example.org.”
Carla continued, “A ‘Yes’ vote will not only secure circa £150,000 per year over the next five years to spend on re-investing into and promoting Newquay, but we will also look to secure additional funding via grants and match-funding opportunism as and when the economy allows. All of which will unlock many incredible opportunities. We truly believe that the future is looking bright for Newquay.”
In the past decade, Newquay BID has created and delivered a new and exciting brand for Newquay as a coastal-cool, contemporary destination. The rebrand has been accompanied by a fulfilling programme of marketing activities alongside significant PR and publicity campaigns including a set of targeted advertising and press trip campaigns. It has built up a 44k strong social media following with an estimated reach of over five million users, generated over 400 features in local, regional and national media for businesses, arranged 50+ press trips, with 100+ businesses represented, resulting in £2,000,000+ worth of media coverage and exposure.
In addition to this, the team has pitched for businesses to achieve prestigious accolades on Newquay’s behalf including Sunday Times Beach of the Year in 2017 for Lusty Glaze and Top Activity Beach 2017 for Fistral Beach. The annual Seven Magazine has promoted over 300 businesses with a circulation of 60,000 copies. The organisation has funded and supported over 40 events investing £35,000 into both commercial and not for profit events whilst delivering their own BID led events including both Halloween and Christmas festivities.
Newquay BID have funded the removal of on average 200 metres squared per annum of graffiti and stickers, covering 125+ businesses. Installed additional planters, funded the yearly provision of trader hanging baskets, bunting and banners.
Since the coronavirus crisis struck, the team has played a pivotal role in lobbying national government, fought for businesses on issues including rents, utilities, rates exemptions, financial support packages and much more. In addition to this, it has constantly kept businesses up to date with financial support and guidelines, created organic social media content for businesses and implemented a business led PR campaign to support the businesses with an overall reach of over 1,177,842 across broadcast, print and social media. More achievements and success can be found within the business plan.